Setup Guide

Replace your SEO agency
with five AI agents

By Dan Donovan, @askdandonovan

Three steps. Three minutes to run. You'll have a complete SEO breakdown: site health score, keyword gaps, content quality analysis, and an AI search readiness report so your site shows up in Google, ChatGPT, and Perplexity.

3 Steps
~3 min To run audit
20+ Areas checked
$0 Extra cost
Claude SEO is a free, open-source skill for Claude Code that spins up five parallel agents to crawl your entire site, analyse every page, and generate a full SEO audit, all at the same time. No agency. No monthly retainer. No waiting.
What you'll have after this
Site Health Score
Overall score with prioritised issues to fix
Keyword Gap Analysis
Keywords your competitors rank for that you don't
Content Quality Report
E-E-A-T signals, thin pages, and improvement roadmap
AI Search Readiness
How your site appears in ChatGPT, Perplexity, and AI Overviews
Technical SEO Findings
Crawlability, indexing, speed, schema, and mobile issues
Action Plan
Prioritised fixes ranked by impact, not by alphabet
Before you start, you'll need three things:
  1. Claude Pro or Max plan: sign up at claude.ai (this is the only cost)
  2. Python 3.10 or higher: the installer checks for this and exits if it's missing
  3. Git: used to download the skill files during install

The SEO skill itself is free and open-source. Setup takes about 5 minutes.

1

Install Claude Code

Claude Code is Anthropic's command-line tool. It runs in your terminal and gives Claude the ability to read files, run commands, and browse the web. This is what powers the whole audit.

On Mac or Linux, open Terminal and run this:

Terminal 
npm install -g @anthropic-ai/claude-code

Once installed, launch Claude Code to verify:

Terminal 
claude

It'll ask you to log in the first time. Sign in with your Claude account and you're set.

Windows? Claude Code works on Windows via WSL, or download the desktop app from claude.ai/code for a one-click install.
2

Install the SEO skill

This installs the Claude SEO skill, a set of specialised agents that know how to crawl sites, analyse content quality, validate schema markup, check technical health, and evaluate AI search visibility. One command installs everything.

Terminal 
curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/claude-seo/main/install.sh | bash

You'll see it install the skill and all its agents. Takes about 30 seconds.

Source code: The full skill is open-source at github.com/AgriciDaniel/claude-seo
3

Run your audit

Open Claude Code, type the command below, and replace the URL with your site. Claude will spin up five agents in parallel, no waiting for one to finish before the next starts.

Claude Code 
/seo audit https://yoursite.com

After about three minutes you'll get a full report: health score, findings by category, keyword gaps, content analysis, and your AI search readiness plan.

What to expect: You'll see agents running simultaneously in the terminal: technical, content, on-page, schema, and AI visibility all checked at the same time. This is why it finishes in minutes instead of hours.
↓

What to try after the audit

Once you've run the full audit, these are the most useful follow-up commands:

/seo geo https://yoursite.com
AI search visibility check: how your site appears when someone asks ChatGPT, Perplexity, or Google AI Overviews about your topic. This is where most sites have a blind spot.
/seo page https://yoursite.com/your-best-page
Deep single-page analysis. Best used on your homepage, a key service page, or a landing page you're trying to rank. You'll get specific rewrite suggestions, not general advice.
/seo schema https://yoursite.com
Validate your structured data and generate missing schema markup. If your site has no schema, Claude will write the JSON-LD code you can paste directly into your pages.
/seo cluster "your main keyword"
Build a content strategy around any topic. Returns a hub-and-spoke map of related keywords, intent clusters, and a content plan that covers the full search landscape for that subject.

The business owners getting the most out of this aren't technical. They're consultants who now deliver a complete SEO audit in their first client call instead of billing weeks of discovery. Freelancers who've added SEO services to their menu without hiring anyone. Solo operators who were spending $1,500 to $3,000 a month on agencies for reports that came once a quarter.

The audit runs in three minutes. The agency charged for three weeks.