Setup Guide

Turn one piece of content
into a week of posts

By Dan Donovan, @askdandonovan

One Reel script, blog post, or video transcript goes in. Platform-native posts for LinkedIn, X, Instagram, TikTok, YouTube, and Threads come out, each one rebuilt for its platform, then graded so you only publish the ones worth posting.

3 Steps
~2 min Per batch
6 Platforms
$0 Extra cost

What is Content Multiplier?

It's a free skill for Claude Code that reads one piece of content, proposes how to rebuild it for each platform, then generates every post after you approve the direction. It learns how you sound over time, so the output matches your voice, not generic AI copy.

What you'll have after this
LinkedIn posts
Long-form and short-form, with hooks that work on LinkedIn
Tweet threads
Punchy, threaded format built for X engagement
Instagram captions
Carousel copy, Reel captions, and story prompts
TikTok + YouTube scripts
Short-form video scripts with hooks and timing cues
Weekly posting calendar
Specific dates and times, staggered so posts don't compete
Quality filter
Grades every post and cuts weak ones, so you only see what's worth posting
Before you start: You'll need a Claude account with a Pro plan ($20/month) or Max plan. If you don't have one, sign up at claude.ai first. The skill itself is free.
1

Install Claude Code

Claude Code is Anthropic's command-line tool. It runs in your terminal and can read, write, and reason about files on your computer.

On Mac or Linux, open Terminal and paste this:

Terminal 
npm install -g @anthropic-ai/claude-code

Once installed, start Claude Code:

Terminal 
claude

It'll ask you to log in the first time. Sign in with your Anthropic account and you're set.

Windows? Claude Code also works on Windows via WSL. Or download the desktop app from claude.ai/code for a simpler setup.
2

Install the Content Multiplier skill

This installs a free skill that teaches Claude how to repurpose content for each platform: the right format, the right tone, the right length.

One command. That's it.

Terminal 
curl -fsSL https://raw.githubusercontent.com/daniel9834/claude-skills/main/install.sh | bash -s content-multiplier

You'll see it download the skill files and platform templates. Takes about 10 seconds.

After installing, restart Claude Code so it picks up the new skill.

3

Paste your content and run it

Open Claude Code, paste in whatever content you want to repurpose, and type one command.

Claude Code 
/content-multiplier

What you can paste in:

  • A Reel or TikTok script you just filmed
  • A blog post, article, or newsletter
  • A podcast or video transcript
  • A case study or client result
  • Even just a rough idea (it'll build from scratch)
First time? The skill runs a quick 5-question setup (~2 min) to learn your platforms, voice, visual style, scheduling tools, and what's worked before. This is what makes your output sound like you instead of AI. You can skip it and use defaults, but it makes a real difference.

Here's what happens (two passes):

Pass 1: Analyse and propose. Claude reads your content, finds the emotional core and 3-5 different angles into the idea, then proposes which angle to use on each platform. A LinkedIn carousel might get the framework angle while X gets the contrarian take. You approve or redirect before anything gets written.

Pass 2: Generate and filter. Once you approve, it writes everything, each piece rebuilt for its platform's culture, format, and audience expectations. Then it grades its own work and cuts anything that doesn't hold up. You're not getting eight mediocre posts. You're getting the five that are actually good.

What you get back:

1
Platform-native posts
Each one rebuilt for its platform: different hook, format, tone, and length
2
Weekly posting calendar
Specific dates and times, staggered across the week so posts don't compete
3
Quality report
Every post scored on independence, platform fit, and hook strength. Weak pieces get cut
4
Organised files
Everything saved to folders by platform, ready to copy into your scheduling tool
It gets smarter over time. After you publish, tell the skill how each piece performed. It saves what works to your profile, so the next run leans into your winning patterns, not generic defaults.
Pro tip: Give it more context for better results. Instead of just pasting the script, try: "Here's the Reel I filmed about [topic]. My audience is mostly [type]. Repurpose this for LinkedIn, X, and Instagram."

What to try first

Start with whatever content you published most recently. Here are four ways people use this.

Reel to everywhere
Paste a Reel script and get a LinkedIn post, tweet thread, carousel outline, and YouTube Short description in one run.
Prompt 
Here's the Reel script I just
filmed. /content-multiplier for
LinkedIn, X, and Instagram.

[paste your script]
Blog to social week
Turn a 1,000-word blog post into 5-7 social posts spread across the week, each pulling a different angle.
Prompt 
/content-multiplier — turn this
blog post into a week of social
content, different angle each day.

[paste your blog post]
Newsletter to threads
Your newsletter already has the research done. Pull the best insights into X threads and LinkedIn thought-pieces.
Prompt 
Here's my latest newsletter.
/content-multiplier for X
and LinkedIn.

[paste your newsletter]
Client win to content
Turn a case study or client result into social proof posts that don't read like a testimonial ad.
Prompt 
Here's a client result.
/content-multiplier — show the
process, not just the outcome.

[paste the details]