Claude Opus 5 shipped on 24 July and turned reasoning on by default. One menu next to your send button controls how hard it works on every message you write. Here's where to put it.
Anthropic shipped Claude Opus 5, and the price was the headline. Worth knowing what that actually means for you: the per-token cost is the same as the model it replaced, and if you're on a plan rather than the API it doesn't touch you at all. Nothing about your bill changed on 24 July. The part that changes your day is underneath it.
It sits right beside the effort menu, and on Opus 5 it's on by default. Switch it off for genuinely simple work and you skip the reasoning step entirely.
Same prompt, two settings. Paste this and try it yourself:
Rewrite this paragraph so it's shorter and less formal. Keep my meaning, don't add anything new.
At Max, thinking on. Claude reasons about tone, audience, register and a few alternative structures, then gives you the rewrite. The rewrite is good.
At Medium, thinking off. You get the rewrite. That's it.
The output you can see is near enough identical, because shortening a paragraph isn't a hard problem. The difference is entirely in what it cost you to get there. That's the whole point of the dial, and it's why the answer isn't "always turn it up."
A working starting point, not a rule. Change it per chat. It takes two seconds.
Everything here was checked against Anthropic's published guidance on 27 July 2026. Interface labels and model behaviour change. If what you see on screen differs from this, trust your screen.